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A stylized head with a circuit board heart in the background is featured on the cover of Toastmaster magazine, which has the title "Leadership in the Age of AI" and articles about public speaking and new leadership.
A stylized head with a circuit board heart in the background is featured on the cover of Toastmaster magazine, which has the title "Leadership in the Age of AI" and articles about public speaking and new leadership.
July 2026 View PDF
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Due to scheduled maintenance, Base Camp access (including the Speechcraft portal on Base Camp) and path purchases will be unavailable from 7 a.m. Mountain Time (UTC -6) on July 21, 2026 to 7 a.m. Mountain Time (UTC -6) on July 23, 2026.


Serial Position Effect in Action

To test the serial position effect yourself, read this list of items aloud to someone:

  • Speaker
  • Chairs
  • Lectern
  • Microphone
  • Charts
  • Applause

Now, ask them to repeat the terms back to you. If “speaker” came quickly, they were influenced by primacy. If “applause” came easily, that was recency at work.

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